Saiyyidah Zaidi

Saiyyidah is a leadership advisor, coach, and trusted thought partner to FTSE100 CFOs, CEOs, senior leaders, and their teams. Discerning and compassionate, her signature “sledgehammer made of marshmallows” style is calm, humane and quietly powerful. With deep expertise in identity, culture and belonging, she helps clients get to the heart of what truly matters and move forward with thoughtful values-driven clarity.

After 20 years in the public and private sector Saiyyidah left a fast-tracked career to curate a portfolio focused on leadership advisory and academic research. She has a Doctorate in Critical Studies and a Masters in Applied Positive Psychology, and is a teaching faculty member on one of the UK’s leading executive coach training programs.

Saiyyidah lives in London with her husband, two young adult children, and Tiger the cat.